The Engine 2 Blog

The irony is just mind boggling. Look closely at the top right corner….

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Rip in LA - watch what folks are hearing across the country

Rip speaking at the September 2009 VegSource conference, Los Angeles, CA

October Engine 2 Potluck - TONIGHT at Whole Foods Market

Join us  tonight at Whole Foods Market Global HQ for a powerful evening of plant-strong food and thoughts.  Rip is giving his powerful ‘How to Change the Way You Look at Food’ presentation at 5:30, followed by a wonderful plant-strong potluck outside on the 2nd floor plaza at 6:30.  Bring your favorite healthy dish, invite your friends, bring your family, and join us tonight at Whole Foods.  Special guests include Whole Foods CEO John Mackey, “The China Study” author Colin Campbell, Caldwell & Ann Esselstyn, and many more notable celebrities from the Plant-Strong movement.Octo

Join us this Wednesday, October 28 @ 6:30 PM

SPECIAL CHANGES TO THIS MONTH’S E2 PLANT-STRONG POTLUCK DINNER

We have accepted the generous invitation of Whole Food’s CEO John Mackey to host this month’s potluck on the 2nd floor outdoor plaza of Whole Foods Global HQ (on 5th & Lamar), to coincide with a food science seminar that Whole Foods is hosting that day. We have invited some of the nation’s great plant-strong leaders to join us for dinner, thoughts, and to meet the Austin plant-strong community. Featured potential guests will include Colin Campbell (author of The China Study), John Robbins (author of The Food Revolution), John McDougall, Antonia Demas, Caldwell & Ann Esselstyn and Neal Barnard.

So SAVE THE DATE: Wednesday, October 28th, 6:30pm at WFM 2nd floor outdoor patio. Bring your best dishes - the world will be there eating your masterpieces! Your children are welcome, and there is an incredible outdoor playground immediately next to the Potluck.

In addition, Rip will be showcasing his powerful & compelling Engine 2 “Plant-Strong” presentation at 5:30 in the Southwest Conference Room (accessible off of the upstairs plaza) inside of Whole Foods. If you have never seen what America is seeing from Rip each and every time he hits the road, come and find out what YOU are already a part of.

Join us!

The Engine 2 Team

Check out this blog post from The Butler Bros advertising agency

DOUBLY BAD ENTENDRE

WEDNESDAY, OCTOBER 21ST, 2009

IMG00162-20091021-0841When you live in Texas you get used to brands pandering to some mythic metaphor that we all theoretically march to like so many Alamo warriors. That’s strike one usually. Though it is occasionally played well by brands that are actually from the state, who have an authentic story to leverage and aren’t trying too hard to leverage it.

The reason this bus board ruffles my ventricles is the crass collision in creates in my mind regarding a very real public health crisis. Namely, that the leading cause of death in Texas is heart disease. So when I see this board I think, ‘you nailed it Mickey D’s, pump MORE beef in our hearts!’

Now, we are all free to eat whatever we want. We can dispassionately read the statistics about what kills the most Texans. We can browse the statistics about which cities eat the most fast food. We can ignore the correlations if we choose. We can throw hundreds of billions at health care without ever looking in the mirror. But when a brand practically taunts us with entendre and we don’t notice…that starts to feel a little too much like “Idiocracy“. What are you noticing?

E. Coli

From the NYTimes:

E. Coli Path Shows Flaws in Beef Inspection

Then her diarrhea turned bloody. Her kidneys shut down. Seizures knocked her unconscious. The convulsions grew so relentless that doctors had to put her in a coma for nine weeks. When she emerged, she could no longer walk. The affliction had ravaged her nervous system and left her paralyzed.

Ms. Smith, 22, was found to have a severe form of food-borne illness caused by E. coli, which Minnesota officials traced to the hamburger that her mother had grilled for their Sunday dinner in early fall 2007.

“I ask myself every day, ‘Why me?’ and ‘Why from a hamburger?’ ”Ms. Smith said. In the simplest terms, she ran out of luck in a food-safety game of chance whose rules and risks are not widely known.

Meat companies and grocers have been barred from selling ground beef tainted by the virulent strain of E. coli known as O157:H7 since 1994, after an outbreak at Jack in the Box restaurants left four children dead. Yet tens of thousands of people are still sickened annually by this pathogen, federal health officials estimate, with hamburger being the biggest culprit. Ground beef has been blamed for 16 outbreaks in the last three years alone, including the one that left Ms. Smith paralyzed from the waist down. This summer, contamination led to the recall of beef from nearly 3,000 grocers in 41 states.

Ms. Smith’s reaction to the virulent strain of E. coli was extreme, but tracing the story of her burger, through interviews and government and corporate records obtained by The New York Times, shows why eating ground beef is still a gamble. Neither the system meant to make the meat safe, nor the meat itself, is what consumers have been led to believe.

Click here for the full article:  http://www.nytimes.com/2009/10/04/health/04meat.html?pagewanted=1&_r=2&th&emc=th